Our Story

Hi, I’m Gina—founder of Freshly Plum Skincare, an esthetician, and a woman deeply devoted to the art of skin health.

My path into skincare wasn’t about trends or surface-level beauty. It came from a desire to understand the skin on a deeper level—how it functions, how it heals, and how it reflects the body's internal rhythms. Over time, I began to see a pattern: clients weren’t lacking effort… they were lacking clarity. They were overwhelmed by conflicting advice, overusing products that compromised their barrier, and quietly losing trust in their own skin.

I knew there had to be a more intelligent, restorative approach.

Freshly Plum Skincare was created as that answer—where advanced skin therapy meets a slower, more intentional philosophy. Rooted in corneotherapeutic principles and an East-meets-West approach, every treatment is designed to support the skin barrier, calm inflammation, and restore function—rather than overwhelm it.

This is not about doing more.
It’s about doing what is right for your skin, at the right time.

Here, your skin is treated with intention, care, and mastery—through personalized treatments that evolve with you. No guesswork. No excess. Just thoughtful, results-driven care that honors the integrity of your skin.

Our Philosophy

Freshly Plum Skincare is more than a treatment room—it’s a space to recalibrate.

We believe skin health is not achieved through intensity, but through consistency, balance, and respect for the skin’s natural processes. True transformation happens when the barrier is supported, the nervous system is considered, and internal and external care work in harmony.

Our approach is corrective, but never aggressive.
Holistic, yet grounded in science.
Refined, yet deeply personal.

Each service is tailored in the moment—because your skin is not static, and your care shouldn’t be either.

For women who are ready to move beyond overwhelm and into clarity…
For those who want to feel confident in their skin without the noise…

Freshly Plum is your place to begin again—
with intention, care, and mastery.